No. 01 · The Audit

Your competitors aren't better.
They're just more visible on Google.

A 5-page local SEO audit for service contractors. We show you exactly why customers are calling them instead of you — and what to do about it. One-time fee. No retainers. No upsells.

5
Pages
48hr
Delivery
$147
One-time
∞
Retainers
02 / Problem

Most contractors are invisible to 80% of the people looking for exactly what they do.

When a homeowner Googles "plumber near me" at 9pm on a Tuesday with water on their kitchen floor, three businesses show up in the map pack. That's it. The rest of the results may as well not exist.

The businesses that make it into those top 3 spots aren't better plumbers. They haven't been around longer. They don't have magical websites.

They just understand a handful of signals that Google uses to rank local businesses — and most of their competitors don't. That's the entire game.

Of local ranking is determined by how close you are to the searcher — you can't control this
55%
Of ranking depends on factors you can control — your profile, reviews, and website
45%
Of local searches never scroll past the top 3 map pack results
76%
Of local searches happen on mobile — if your site is slow on phones, you lose rankings
90%
Source: Whitespark 2026 Local Search Ranking Factors Survey
03 / The Report

Five pages of specific, ranked, fixable findings about your business.

PAGE 01

Google Business Profile Score

A 0-100 scorecard benchmarking your profile against the businesses beating you in search. We tell you the exact gaps — and which ones matter.

PAGE 02

Competitor Matrix

Your top 3 local competitors, side-by-side. Review counts, rating gaps, photo counts, response rates, keyword coverage. What they're doing that you aren't.

PAGE 03

Review & Citation Analysis

Every directory you're missing from. Every review you haven't responded to. The exact citations that would move your ranking the most.

PAGE 04

Quick Wins

The 5-8 changes that take the least effort and deliver the most visibility. Ranked by impact. Most can be done in an afternoon.

PAGE 05

30-Day Action Plan

A prioritized week-by-week roadmap. No guesswork. Every task has a specific outcome tied to how you show up in search.

BONUS

Your own words

The report is written in plain English by someone who actually understands contractor businesses. No buzzwords. No fluff. Just findings you can act on today.

04 / Case Study

What it looked like for a Portland-area sealcoating company.

GBP Score · Before
62/100
Strong foundation, but leaking visibility to two nearby competitors with better fundamentals.
0 Benchmark: 74 100
Sealcoating · Portland Metro · 2022–present
Owner-operated · ~$350K revenue
Details anonymized at the business owner's request
Finding 01 — Technical
Two competing domains splitting SEO authority.
A legacy domain was still partially active, fragmenting signals Google uses to rank the business.
Finding 02 — Reputation
23 Google reviews vs. a competitor's 89.
A credible operator with strong word-of-mouth, but a review gap that shows up in every local search.
Finding 03 — Citations
Missing from 10+ major directories.
Yelp, BBB, Angi, Thumbtack — all absent. Each one is a signal Google weighs when deciding who ranks where.
05 / The Data

What Google actually weighs when deciding who shows up.

Google Business Profile Signals 32%
Categories, completeness, photos, services. The #1 controllable factor. A plumber listed as "contractor" loses to actual plumbers every time.
On-Page SEO Signals 19%
City-specific landing pages, service pages, mobile speed. The most underutilized lever — ~70% of contractors don't have dedicated service pages.
Review Signals 16–20%
Volume, velocity, rating, and owner responses. A business with 80 recent reviews now outranks one with 200 stale reviews.
Link & Citation Signals ~13%
Five citations from Yelp, BBB, and Angi outweigh 30 from low-quality directories. Quality over quantity.
Source: Whitespark 2026 Local Search Ranking Factors Survey · 47 industry experts polled
80%+
Businesses that respond to 80% or more of their Google reviews see a measurable ranking boost. Google doesn't just count your reviews — it analyzes your response patterns, review velocity, and whether customers mention specific services and locations.
Whitespark 2026 · Reviewed by 47 local SEO experts

Why this matters for the audit: Every finding in your report maps directly to one of these ranking factors. When we tell you your review count is low, that's 16-20% of your ranking. When we flag missing service pages, that's another 19%. These aren't opinions — they're the documented signals Google uses to decide which three businesses show up when someone in your area searches for what you do.

06 / Method

How the audit gets built.

STEP 01

You pay $147.

Stripe handles the transaction. You get a short intake form — name, business, website, trade.

STEP 02

We pull the data.

Your profile, your top 3 competitors, your review history, your citation footprint, your keyword positions.

STEP 03

We write it up.

Findings are ranked by impact, explained in plain English, and checked for accuracy before anything gets sent.

STEP 04

You get the PDF.

Delivered to your inbox within 48 hours. Yours to keep, share with your team, or act on yourself.

Run by

Morgan Araguas

Founder · Portland, OR
"I'd rather sell one useful thing to a hundred people than try to trap ten into a year-long contract. Contractors don't need another agency. They need one clear document that tells them what's actually wrong."
07 / The Fee
$ 147
One-time · No retainer · No upsell

A single, specific, fact-based document about your business. Delivered to your inbox within 48 hours. That's the whole offer.

Get Your Audit

What's included

  • 5-page branded PDF report
  • GBP score + competitor benchmark
  • Prioritized 30-day action plan
  • Delivered within 48 hours
  • Monthly retainer
  • Sales calls
  • Long-term contract
08 / Questions

A few things people ask.

Can I implement the recommendations myself?
Yes — that's the point. Most of what we recommend is work you or someone on your team can do in an afternoon or two. The report tells you what to do in plain English, with specific steps. If you want a second set of eyes on any of it, just reply to your delivery email.
What kinds of businesses is this for?
Local service contractors primarily — plumbers, HVAC, electricians, roofers, sealcoaters, paving, landscaping, remodeling, and similar trades. If you serve customers in a defined geographic area and rely on Google to bring in work, the audit applies. If you're a national brand or a purely online business, this isn't the right fit.
Do you guarantee results?
No. Anyone who guarantees you a #1 ranking on Google within 30 days is lying or doesn't understand the business. What we guarantee is a specific, accurate report about what's hurting your local visibility right now — and a reasonable plan to fix it.
What if the audit doesn't show anything useful?
If the report doesn't contain at least three specific, actionable findings you weren't already aware of, reply within 7 days and we'll refund you. This has never happened yet.
Is this just a sales pitch for something bigger?
No. There's no implementation package, no monthly retainer, no done-for-you service we're angling toward. The audit is the product. If you want help later, reply to your email — we'll point you in the right direction.